[Guide] 6 Quick Tips for Creating Email Copy That Converts…
These tips can be the difference between 1 sale and 5 sales…
Alrighty friends,
Now that you are writing lethal subject headlines, lets write some bloody epic email copy that makes you some $$.
There is nothing better than waking up to more sales coming through because you know you wrote a FIRE email the night before.
And to be honest, it's not as hard as you might think.
It's actually quite simple.
Following simple copywriting principles, which you can learn HERE we are able to convince people that they NEED your products without a doubt.
Ok so let's get into some meat and potatoes..
#1 Keep It Simple.
Yep, you'd be surprised at how much more effective it is to write in less complex English/Grammar.
People don't want to have to think too much when reading your emails, they just want to be convinced that what you're selling is a benefit to them.
#2 Make It Scannable
Touching again on the point above, as you can see I write in 'line sentences'.
This makes it REALLY easy to read through my emails because each line is quite short.
It's a lot easier on the eyes to read a simple email like this compared to a huge wall of text.
Your readers will think the same and love you for writing simple, scannable emails.
#3 Talk About Benefits Instead Of Features
Ok this one is standard sales tactics.
You want to ensure that the customer is aware that the benefit of having you product..
Outweighs the pain of paying you their hard earned money for it.
If you can master this, you will ALWAYS make money.
#4 Use More 'YOU' and less 'WE'
You always want to keep the focus of your copy on the readers, rather than yourself.
Your subscribers are on your list for their own benefit, so try to avoid talking about yourself.
Instead, talk about how your products will change THEIR life and bring THEIR lives more value.
#5 Align The Copy With The Subject Line
This kind of runs in from the last email and writing epic subject lines.
You definitely want your email to be relevant to your subject line.
As soon as you start Clickbaiting your readers, you will get a MASSIVE amount of people unsubscribe.
#6 Don't Stray From A Winning Structure
This final tip is the big one.
Don't stray from the standard sales structure:
-
- Hook
-
- Conflict
-
- Discovery
-
- Call to action
-
- Benefits
-
- Call to action
-
- Assurance
-
- Call to action
All these things are actually covered in my in simple, yet effective eBook:
Click the link to get yourself a copy - it's only $27 bucks and this skill can be used to make your money back within a week, if you take action.
Anyways, if you implement these 6 tips into your email campaigns, your sales will dramatically increase.
I'm curious to see how this goes for you.
Leave a comment once you have given them a whirl and let me know how you go.
Subscribe to my newsletter:
Learn as I walk you through muses, insights and knowledge from my experiences in the world of copywriting.
Don't worry, I won't spam you