so weird thing happened, I gotta tell you about it..

OK SO.

This post is about how to write effective subject lines that get OPENED.

All of the lines above are great examples of creating compelling subject lines..

Now we have touched a lot on this in my book ‘Lethal Copywriting Secrets’

But I thought I would elaborate and really help you guys flesh out this topic so you can implement it in your own list.

So what is the key to a great subject line?

Intrigue.

Humans are suckers for curiosity.

The more you can make someone curious, the more power you have over them.

So when creating an epic subject line, use shocking words like DO YOU or I JUST DID or HOW TO.

Here are some more examples of some lethal subject lines:

We’ve beaten X with Y

You’ll never guess how we did X

Are you falling for the X trap?

Give your X some Y

These are just some of the lines that I use quite often.

Starting a subject line with a lowercase also works quite well - this post for example!

This conveys that the email was sent personally, like out of the blue kind of.

Very personalized.